Lustriel vs Zakeke: Ring Configurator or General Product Customiser?

We build Lustriel, so treat this as an interested party writing about a competitor. What follows is checked against Zakeke's live Shopify listing rather than our impression of it, and there is a section below on when Zakeke is the better buy — because for a lot of shops it genuinely is.

The Short Version

Zakeke is a general product personaliser: any customisable product, 2D and 3D preview, print-on-demand integrations. Lustriel is a jewellery configurator: ring building against the Stuller catalogue — metals, settings, stones.

If you sell engraved mugs, printed t-shirts and rings, Zakeke covers all of it and Lustriel does not. If rings are the business, a tool that models rings properly beats a tool that treats a ring as one more customisable object.

Real Pricing (Watch the Transaction Fee)

The monthly price is not the whole price. Zakeke's paid plans carry a per-order transaction fee on top, which is the part people miss when they line the two up.

• Zakeke Starter — $69.90/mo + 1.9% per order
• Zakeke Grow — $129.90/mo + 1.7% per order
• Zakeke Scale — $299.90/mo + 1.5% per order
• Lustriel — $29 / $79 / $199 per month, flat, no per-order cut

Zakeke's free tier is development stores only, so it is not a free plan for a live shop. All its paid plans include a 14-day trial.

Why the fee matters in jewellery specifically: order values are high. On a €4,000 engagement ring, 1.9% is €76 on that single order — more than a month of Lustriel's entry plan. A percentage fee means your software bill goes up every time you have a good month. Whether that is worth it depends entirely on the value you are getting, but you should price it deliberately rather than discover it in an invoice.

When Zakeke Is the Right Call

Plainly, because it often is:

• You sell more than jewellery. Mixed catalogue of customisable products? Zakeke handles the lot. Lustriel will not.
• You want a long public track record. Zakeke is listed on the Shopify App Store with a 4.5-star rating from 68 reviews at the time of writing. Lustriel is not currently listed on the App Store and has no public review history. If that track record is what lets you sleep, that is a real and legitimate reason to choose Zakeke, and we would rather say it than bury it.
• Print-on-demand is central. Zakeke generates print-ready files and integrates with POD suppliers. That is a different job from ring building.
• You need heavy 3D across many product types. That is what it is built for.

When Lustriel Fits Better

• Rings are the product, not a product line. The configurator is modelled on how a ring is actually specified — setting, metal, stone — not on a generic "add your options" builder.
• You buy from Stuller. Lustriel is built against the Stuller catalogue, so what a customer configures maps to something you can actually order.
• You want a predictable bill. Flat monthly, no percentage of every sale.
• You want to start small. $29/mo is a materially different commitment from $69.90 plus a slice of revenue.

How to Decide in Five Minutes

1. Is jewellery most of what you sell? No → Zakeke. The breadth is the point.
2. Do you need the reassurance of a public review history today? Yes → Zakeke. Lustriel has not earned one yet.
3. Otherwise, run the fee maths on your real average order value. At jewellery order values a percentage fee is not a rounding error; work out what 1.9% of last year's custom orders would have cost, and compare that to a flat monthly price.

Related reading: Best Ring Configurator Apps for Shopify · Selling Custom Rings Online · Jewelry Store Software.

Prices above were taken from Zakeke's live Shopify App Store listing in July 2026 and can change — check the listing before you commit. See Lustriel's own pricing.