Press & Media Kit

For journalists, reviewers, and podcast / newsletter editors covering JMS Dev Lab. Everything below is free to use without permission, with attribution. For specific asks (interviews, custom data, exclusive angles), email us — we usually reply within 24 hours.

Quick facts

CompanyJMS Dev Lab
FoundedApril 2026
HeadquartersCork, Ireland
FounderJohn Moore — software engineer (formerly Sun Microsystems) and former director of Moores Jewellers, a multi-location Cork jewellery retailer
What we buildWeb apps, mobile apps, Shopify apps, and custom software for growing businesses
Portfolio14 apps shipped (7 live on the Shopify App Store, others in submission or standalone)
Sector focusShopify merchants, SMBs, and industry-specific tools (jewellery, sports coaching, qualitative research, repair workshops)
Pricing modelSaaS subscriptions ($4.99–$199/mo per app; free plans on several apps, free trials on the rest) + fixed-price custom builds (EUR 3K–25K; €490 prototype sprint)
ComplianceEU-based, GDPR-compliant

Boilerplate copy — ready to paste

Pick the version that fits your format. All paragraphs are written in third person and brand-anchored.

One-line (51 chars)
Shopify-native apps and bespoke retail software.
Short paragraph (~50 words)
JMS Dev Lab is a Cork-based software studio building Shopify-native apps and bespoke retail software. The portfolio includes 14 apps focused on multi-location retail operations, with a particular niche in the jewellery industry. StaffHub, SpamShield, GrowthMap, ProfitShield, Jewel Value, RepairDesk and JewelryStudioManager are live on the Shopify App Store; custom development runs on fixed-price tiers from EUR 3,000.
Long paragraph (~120 words)
JMS Dev Lab is a Cork-based software studio building Shopify-native apps and bespoke retail software for small and mid-sized merchants. The 14-app portfolio spans staff operations (StaffHub), cash-flow management (SmartCash), profit protection, jewellery-specific tools (JewelryStudioManager, Jewel Value, RepairDesk, GemReach), and several others — with a particular focus on multi-location Shopify retailers and the jewellery industry. The studio operates on a "ship complete products" model: every app is finished and supported, no waitlists or beta-only releases. Custom development is offered alongside the SaaS portfolio on fixed-price tiers (EUR 3,000 / 6,000 / 12,000) with a scope-match guarantee. EU-based, GDPR-compliant.
App-specific (StaffHub)
StaffHub is a Shopify-native staff app from JMS Dev Lab. Built for multi-location retail teams, it covers training modules with quizzes, onboarding checklists, announcements with read receipts, peer recognition, leave requests, and light scheduling admin — one Shopify admin, one bill. It is not a time-clock or payroll tool. Free plan for up to 5 staff ($0 forever); paid plans $129/yr (up to 15 staff), $249/yr (up to 50 staff, multi-location), and $499/yr (unlimited). Available on the Shopify App Store: apps.shopify.com/staff-hub

Brand assets

Logo files, favicon, and colour palette. All assets are free to use in articles, video lower-thirds, podcast cover-art rotations, and similar editorial contexts. Please don't modify the logo proportions or colours.

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Primary logo (SVG)

Square mark, 32 × 32, scales to any size
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Logo on dark

Same SVG — reads cleanly on dark backgrounds without modification
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JMS Dev Lab

Wordmark

Inter Bold; "JMS" in #2563eb, "Dev Lab" in #0f172a
Inter on Google Fonts

Brand colours

#2563eb (primary blue) · #14b8a6 (accent teal) · #0f172a (slate dark)

App portfolio

14 apps shipped to date. Status as of 2026-07-04:

StaffHubMulti-location staff training, onboarding, comms, and light scheduling admin (not a time-clock or payroll tool). Live on App Store.
SmartCashAI-powered cash-flow management for Shopify. In review.
TaxMatch1099-K reconciliation for Shopify sellers. Standalone.
SpamShieldAI spam protection for Shopify contact forms. Live on App Store.
ThemeSweepTheme audit and cleanup tool. Standalone.
ProfitShieldOrder-level profit protection via Shopify Functions. Live on App Store.
GrowthMapGuided daily marketing tasks — like Duolingo for marketing. Live on App Store.
RepairDeskRepair tracking for jewellery and watch retail. Live on App Store.
Jewel ValueJewellery valuation certificate generator. Live on App Store.
JewelryStudioManagerCRM for custom-jewellery studios. Live on App Store.
LustrielGuided jewellery configurator for Stuller retailers — live pricing and exact media. Standalone.
Pitch SideSports-club operations toolkit. Standalone.
QualCanvasVisual qualitative-research coding tool for researchers. Standalone.
GemReachJewellery clienteling and two-way texting for retailers. In review.

For up-to-date submission and live-status detail per app, see apps.

Screenshots

The cleanest place to grab high-resolution app screenshots is the Shopify App Store gallery for each live app. For apps not yet listed, reach out by email and we'll send originals at full resolution.

Notable angles for coverage

If you're looking for an angle, these are the patterns we tend to be quotable on:

  • Multi-location Shopify retail operations. What breaks first when a single-shop merchant opens a second physical location. Source: real-world patterns across the merchants who use StaffHub and JewelryStudioManager.
  • Jewellery industry tech. Niche software for an industry that most general-purpose retail tools serve poorly.
  • Bootstrapped SaaS economics. Building and shipping 14 apps without external funding.
  • Honest-scoping comparisons. Where StaffHub overlaps and where it doesn't with EasyTeam, Homebase, and other Shopify staff apps. We're happy to talk about competitor strengths on the record.
  • Cork / Irish tech ecosystem. Bootstrapped software studio outside Dublin, building for an international Shopify customer base.

Editorial & usage notes

  • Brand spelling is JMS Dev Lab — three words, "Dev Lab" two words. Not "JMSDevLab" or "JMS Devlab".
  • The default brand voice for quotes is third-person about JMS Dev Lab. Quotes attributed to "JMS Dev Lab" are welcome — we usually provide them in writing rather than over the phone.
  • We do not currently do on-camera interviews. For video, we provide pre-recorded screencasts and written-quote material that can be voiced over.
  • Embargoes honoured if agreed in advance.
  • For comparison-article fact-checks, send us the StaffHub-related claim and we'll confirm or correct within 24 hours.

Press contact

For interviews, custom data requests, embargoed launch coverage, or anything else not covered above:

[email protected]

Mark the subject line "PRESS" for fastest reply. Typical response time is under 24 hours during weekdays (Europe/Dublin).