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Build vs Buy: a 10-question decision checklist

Not sure whether to buy off-the-shelf software, build something custom, or just automate what you already have? Work through these ten questions. It is the same framework we use on a free software review — and it will often tell you NOT to build.

Build vs Buy: 10-Question Decision Checklist

  1. Does off-the-shelf software already cover 80%+ of what you need? — If yes, lean BUY.
  2. Is your process genuinely unusual, or are you just unfamiliar with the existing tools? — Unusual → custom; unfamiliar → try the tools first.
  3. How many hours per week does the current manual workaround cost across everyone involved?
  4. Over three years, would subscriptions to existing tools cost more than a one-time build plus upkeep?
  5. Do you need to own the data and the software, or is a vendor's cloud acceptable?
  6. How often does this process change? — Frequent change favours a flexible custom build or automation.
  7. Is there a compliance or industry-specific requirement that off-the-shelf products ignore?
  8. Could you live with a vendor raising prices, dropping features, or shutting down?
  9. Do you (or a partner) have someone to maintain a custom build after launch?
  10. What does NOT solving this cost you — in errors, wasted time, and missed revenue?

How to read your answers: Mostly “buy”-leaning answers → buy off-the-shelf. A mix → automation or integrating existing tools is often best. Mostly “build”-leaning answers (especially 2, 5, 7, 10) → a custom build is worth costing out.

Want a second opinion on your answers? Get a free software review — we'll be honest about whether to build.

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